Larusmiani now in St. Moritz

The exclusive Italian fashion brand Larusmiani opens its first Swiss boutique in St. Moritz.

Apparently nowhere else are men better dressed than in Milan. One reason why is Guglielmo Miani, whose Larusmiani stores are not only a made-to-measure Mecca but also offer all the accessories a man about town needs. As of this winter season, Larusmiani now has a boutique in St. Moritz as well. Its store at Via Maistra 33 is the only one in Switzerland, and a tribute to St. Moritz. The decor pays homage to Saint Mauritius and matches the alpine winter hues. The offering encompasses first-class cashmere woolen and leatherwear for men who like moving in the mountains, as well as the tailored suits that have always been its focus.

Larusmiani was founded in 1922 by Guglielmo Miani senior, and is now the oldest luxury fashion brand and tailoring boutique on Milan's famed Via Montenapoleone. Larusmiani combines uncompromising quality, elegance and craftsmanship – always strictly handmade in Italy. Furthermore, since 2015 «Lorenzi by Larusmiani» accessories enrich this Milan fashion brand offering to underline the importance of craftsmanship and attention to detail. The Larusmiani boutique in St. Moritz opens with winter business in mind, but proprietor Guglielmo Miani may well turn it into a year-round flagship store. 

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